“Honesty has always been at the core of who I am, and it is the foundation on which GRAND COUP was built..”

In business, challenges are unavoidable. Through my experience, I’ve learned that each obstacle shapes the way forward and helps clarify what truly matters. Progress does not come from avoiding difficulty, but from responding to it with integrity, transparency, and consistency. These values guide every decision I make for the company.

As the CEO of GRAND COUP, I approach every partnership with openness and respect. I believe the strongest relationships are built when both sides communicate honestly and work toward shared success. Whether you are a wholesaler, retailer, or part of any stage in the supply chain, I value collaboration that is grounded in trust and mutual growth.

With honesty as my compass, I am committed to building meaningful partnerships across borders. My hope is to grow together with our partners, celebrate progress along the way, and contribute to global trade in a way that reflects both my personal values and the mission of GRAND COUP.

— C.E.O. JULIE LEE